Kyds
A children's clothing boutique on First Street in Neptune Beach, inside the Beaches Town Center.

Jacksonville's little shops sit at the edges. Three are out at the beaches — Neptune Beach and Jacksonville Beach — and three more are up on Amelia Island, all within a few blocks of downtown Fernandina Beach. In town, Avondale and San Marco hold three between them, with one apiece in Mandarin, Ponte Vedra Beach and Nocatee. We've gathered 13 across 8 neighborhoods, each one hand-checked and chosen by eye, never a paid placement.
A children's clothing boutique on First Street in Neptune Beach, inside the Beaches Town Center.
The beachside Heyday!, on Third Street North in Jacksonville Beach.
A locally owned toy store on Beach Boulevard, a few blocks back from the ocean.
Classic children's clothing on South 3rd Street, trading on Amelia Island since 1996.
A neighborhood toy store on South 2nd Street in downtown Fernandina Beach.
Children's and maternity consignment on South 8th Street, away from the downtown blocks.
A long-standing children's boutique on St. Johns Avenue in Avondale.
A children's consignment shop on Herschel Street, a street back from Avondale's main run.
A specialty clothing boutique in Sawgrass Village, for children and for grown-ups.
ToyTopia's second shop, in the Nocatee town centre south of Jacksonville.
A toy store on San Jose Boulevard in Mandarin, open late seven days a week.
An independent children's clothing boutique on Beverly Avenue, west of the river.
Hand-picked toys, books and nursery things by age, occasion and budget — the online companion to these shops.
The independent shops cluster in three places: the beach towns (Neptune Beach and Jacksonville Beach), the Avondale and San Marco runs either side of the river, and downtown Fernandina Beach out on Amelia Island, which holds three on its own. Ponte Vedra Beach, Nocatee and Mandarin have one apiece. Every shop in this guide is hand-checked.
We list 13, across 10 neighborhoods from Amelia Island down to Nocatee. Listings come from public sources and our own checking — we don't take payment for placement, and we add more as we find them.
Six of them: both Heyday! stores, both ToyTopia stores, Mythical Mountain in Mandarin and Villa Villekulla in Fernandina Beach. Five are children's clothing boutiques, and two — Wiggle Worms and The Growing Tree — are consignment shops.
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